Pillows are sold by filling and firmness, but the number that decides whether yours works is loft — and it depends on your shoulders, not your preference.
The right pillow is not the softest one in the shop. Its job is to keep the neck close to neutral while the mattress supports the rest of the spine. Loft—the compressed height under your head—usually matters more than the filling printed on the label. A pillow can feel perfect when you stand beside it […]
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